![]() ![]() ![]() The evening festivities included a concert from Hot Chip, Phoenix, and Jamie XX. Instead of flutes of champagne and hushed conversations there was a juice bar in a repurposed pier building and panel discussions about creativity and art featuring the likes of actor Idris Elba, chef Alice Waters, and designer and artist Es Devlin. We have amazing icons, but we need to express them in the contemporary, relevant manner."Äeciding to debut the watch in San Francisco at a three-day event that felt more like the TED Conference than a watch launch says a lot already. It's taking a classic of the maison and finding contemporary narration around the watch. "There is always a balance to be found and Santos is exactly this. "Cartier is a maison of paradoxes, you know, of tensions," said Arnaud Carrez, International Marketing and Communications Director of Cartier at the Santos launch event in San Francisco earlier this month. ![]()
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